Partner Ecosystems: Partner Enablement

Part 2: Motivation


24 October 2023


12:00 - 1:00 PM CDT




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Join Carlo, Gilles, & Aaron as they discuss the best ways to solidify partner motivation and keep levels of engagement high

Over the last 30 years, partner ecosystems – from traditional resell channels to complex alliances – have vastly expanded. More and more organizations, whether private, public or even academia, are looking to expand their capabilities, reduce costs and risks, and access new markets. In a nutshell, no organization today, regardless of its size and capabilities, can go at it alone, and the only option is partnering.

Despite widespread adoption, partnerships of all types are now faced with new levels of complexity, expanded competitive landscapes, faster innovation cycles, increasingly demanding customers, and more. Old challenges remain while new issues surface, and as a result a majority of partnerships are still falling short of their intended objectives.

Gorilla knows these challenges first hand. For the past 3 decades, we have been working with technology vendors, partners and distributors to design, develop, enable, scale, improve and manage partner ecosystems. Whether you are a startup, a mid-size or a large company, we can help with your initiatives.

During our last discussion, we stressed the importance of a sound enablement strategy, and shared our belief that once ready and able, your partners need to be further motivated for you to maximize mindshare and engagement.  

This is usually done using incentives, which encompass a spectrum of rewards and benefits – Financial or else – offered to your distributors, resellers, and other types of partners to encourage them to sell your products and/or services, or specific subsets of your offerings.

In this episode, we will explore the critical role of channel partner incentives, highlighting their significance, types, along with key considerations for designing successful incentive programs as they require careful consideration and alignment with business objectives.

Mastery of this aspect of your channel ecosystem will significantly impact your ability to maximize your partners’ potential and help you reach higher engagement rates. 

Please join us for this event and the following.



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Carlo de Belvedere Tortorabrayda
CEO of Gorilla Corporation
Round profile picture Gilles (png)

Gilles Esposito
Vice Chair at Tortora Brayda institute 


Round Aaron Solomon profile picture (png)

Aaron Solomon
Director of Operations, Gorilla Corporation