BACKGROUND

American Express (AMEX) is a global credit provider for both businesses and individuals. The exclusivity of some of their cards are renowned around the world.
 

OBJECTIVE

AMEX approached Gorilla EMEA to help with promoting their ‘Centurian magazine’ and increase membership and circulation of their magazine. By working with the AMEX team we created user profiles and stories to understand who the usual ‘Centurian magazine’ reader would be.
 

RESULTS

We created engaging ads that increased the reach of the magazine. This was in conjunction with a social media campaign to drive their social media presence and SEO optimisation of specific websites linked to the magazine. Through our campaign, we were able to generate new readers through a mixture of paid advertising, social presence and organic reach.

This campaign was a great one to work on and we were very proud to be working with American Express.